Lucid Hearing is a manufacturer of products for hearing amplification and hearing protection. We sell the new category of OTC hearing aids and hearing protection directly to retailers, as well as dispense prescription and OTC hearing aids in our 500 locations in Sam’s Clubs. Our mission is to help people hear better, and we have helped over 300,000 people to date. Our over 14 years of audiogram data has been used to develop our products and would bring potentially rich contributions to an appropriate research project that could help even more people. Lucid Hearing also owns the following brands: etymotic, Saf-T-Ear, HearMuffs, and Westone Audio.